Will is an out-of-the-box thinker with a fascination for all things media. While earning a Bachelor's of Communication & Media Studies from the University of Calgary, as well as a Radio, Television, & Broadcast News Diploma from SAIT, Will became intrigued with the world of advertising, particularly how brand awareness and continuity impacts consumers.Attracted to LoKnow’s culture of innovation and forward-thinking, he now concocts creative solutions of his own as part of our BD team. A Lake Louise regular, Will has been skiing ever since he learned how to walk. Naturally unbothered by the cold, his ideal day includes hitting the slopes at the crack of dawn, with most of his evenings spent at the rink where he coaches a U16AA hockey team. A multi-sport varsity athlete during his student days, Will continues to keep active on his slo-pitch team, fishing when he finds the time, and weekends on the golf course with friends and family. His track record currently holds two hole-in-ones and an albatross (2 shots on a par 5).
