A year’s worth of advertising was planned out, which is not the norm in this industry.
They wanted to split the surrounding area into six zones to figure out which location had the best performing ads so they could get better engagement from devices in these zones.
The goal was to capture brand-new listeners as THE PEAK had recently rebranded as a modern rock station.
The Italian Centre needed help solving a persistent problem: shoppers considered them a specialty store to be shopped at once a month, rather than a weekly grocery store.
Orchards needed ads that would target prospective patients in nearby areas of Edmonton, rather than being placed haphazardly throughout the city.
They were keen to reimagine how their week-long event could be made even better and appeal to a broader demographic.
They were so impressed with the results, they ended the relationship with their former AdWords provider and jumped ship to us.
We filtered out any devices that did not spend a substantial amount of time in these towns during the previous month.
The interest from this younger demographic was quickly realized with two holds placed within one weekend of the switch.
We drew a geofence around the communities directly bordering Boston Pizza and delivered ads that would persuade customers to call the restaurant directly.