Ensuring seamless operations is Chief Operating Officer and President, Tyler Hanson, a results-driven professional with a track record of optimizing processes and maximizing efficiency. Tyler plays a pivotal role in aligning Know Company strategies with the ever-changing demands of the digital advertising ecosystem. A “Knower” since day one, Tyler served on the Board of Directors since the company’s founding before stepping into the role of President in 2020. An engineer and proud alumnus of the University of Alberta, Tyler volunteers his time serving on both the U of A Senate and the Alumni Council. Tyler wishfully describes himself as a “senior millennial,” but his colleagues revere him as the office dad. True to his nurturing nature, Tyler is happiest tending to his garden or playing basketball with his kids. His go-to party trick? An uncanny ability to recite pi to 35 decimal places!