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  • Samantha Craig
  • Manager [Network Teams] – Audience & Optimization
  • Meet Samantha: giggly, honest, hard-working, proud Taylor Swift fan, all tied together with a smile. Graduating from BCIT's Marketing Management – Marketing Communications program kicked off Samantha’s decade-long love story with media. Working at radio stations and agencies, she earned a reputation for anticipating project needs and potential problems, shaking them off as if she knew they were trouble. When she needs to calm down, she likes to meticulously plan her next globetrotting adventure, sourcing the best deals and setting firm budgets and itineraries to ensure maximum happiness for evermore. She’s amassed an impressive collection of souvenir Starbucks mugs from gorgeous and exotic locales like Dubai and Edmonton. She once chased down a person she saw drinking a Frappuccino in Mykonos just to ask where the Starbucks was! Such fearless determination has led to much success in her career. In a previous job, she won the company’s coveted sales award after only being there a year, a prize that included a trip to Cancun! Of course, the first thing she did there was go to Starbucks. She no doubt had to fill a blank space in her mug collection.