• TikTok
• Facebook
• Instagram
• Snapchat
• Hyper Display
• Hyper Video
• Hyper Streaming
• Increase registrations for Ripken Baseball camps and tournaments.
• Optimize multi-channel attribution.
• Enhance the customer path-to-purchase while overcoming pricing barriers.
• 38x ROAS.
• More than 22 Million Impressions.
• Increased Registrations in legacy & emerging markets.
• Improved Conversion Rates through precise targeting.
We had to overcome customer drop-off due to the client’s extended buying cycle, while also employing advanced tools to track performance and audience segmentation.
LoKnow deployed an omni-channel strategy combining advanced audience targeting and geo-based segmentation with RainBarrel’s proprietary technology.
Awareness
We utilized a mix of Hyper Display, Hyper Video, and Hyper Streaming to maximize visibility among sports families.
Consideration
Our Social Media playbook targeted parents and baseball enthusiasts via Facebook, Instagram, TikTok, and Snapchat with engaging creative assets showcasing Ripken’s premium experience.
Conversion
Leveraging SA360 search ads, dynamic targeting, and programmatic campaigns on DV360, we sought out high-intent users actively seeking youth baseball tournaments and camps.
Targeting
Utilizing RainBarrel’s custom audiences, we geo-targeted baseball diamonds, sports parks and training facilities to ensure our messaging reached baseball families.
The content strategy addressed pricing concerns through compelling storytelling and value-driven messaging, communicating the premium, “once-in-a-lifetime” experiences Ripken Baseball offers.
Furthermore, we upped our game by implementing advanced tools such as DV360 and Campaign Manager 360 allowing for real-time performance tracking and adjustments, giving the client unparalleled precision and metrics.
While no new projects with LoKnow are currently planned, Ripken Baseball continues to collaborate with Dandelion, a LoKnow sister company, to refine their marketing strategy and audience targeting.
Our Locations
550, 1201 – 5 Street SW
Calgary, AB
T2R 0Y6
Suite 2000, 10130 – 103 St
Edmonton, AB
T5J 3N9
Suite 2200, 1250 René-Lévesque Blvd W,
Montreal, Quebec,
H3B 4W8
310 Wall St
Saskatoon, SK
S7K 1N7
211 Yonge St. Suite 400
Toronto, ON
M5B 1M4
Suite 503, 815 Hornby Street
Vancouver, BC
V6Z 2E6
Suite 200, 535 Yates Street
Victoria, BC
V8W 2Z6
1800, 201 Portage Ave
Winnipeg, MB R3B 3K6
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