Drive awareness and form fills among high-affinity, high-intent individuals likely to engage with premium offerings at Prudential Center, including VIP suites and exclusive event experiences.
Awareness
Target affluent, entertainment-focused audiences using Hyper Display, Facebook, and Instagram to position Prudential Center’s premium offerings in front of those most likely to convert.
Consideration
Deepen engagement with Custom App Affinity audiences such as StubHub, SeatGeek, and Office Pools, and leverage Facebook and Instagram to reach users actively interested in premium events and experiences.
Conversion
Activate bottom-of-funnel strategies through SA360 search ads and DV360 retargeting:
Advanced Targeting
Utilize RainBarrel custom audiences built from devices seen at high-affinity venues (e.g., Madison Square Garden, Barclays Center, private airstrips, and country clubs). Layer Amplify’s Home Location filters to amplify household exposure.
LoKnow exceeded the client’s expectations, delivering a significant increase in conversions as well as providing access to third-party audiences and next-level adtech.
