• TikTok
• Facebook
• Instagram
• Snapchat
• Hyper Display
• Hyper Video
• Hyper Streaming
• Increase registrations for Ripken Baseball camps and tournaments.
• Optimize multi-channel attribution.
• Enhance the customer path-to-purchase while overcoming pricing barriers.
• 38x ROAS.
• More than 22 Million Impressions.
• Increased Registrations in legacy & emerging markets.
• Improved Conversion Rates through precise targeting.
We had to overcome customer drop-off due to the client’s extended buying cycle, while also employing advanced tools to track performance and audience segmentation.
LoKnow deployed an omni-channel strategy combining advanced audience targeting and geo-based segmentation with RainBarrel’s proprietary technology.
Awareness
We utilized a mix of Hyper Display, Hyper Video, and Hyper Streaming to maximize visibility among sports families.
Consideration
Our Social Media playbook targeted parents and baseball enthusiasts via Facebook, Instagram, TikTok, and Snapchat with engaging creative assets showcasing Ripken’s premium experience.
Conversion
Leveraging SA360 search ads, dynamic targeting, and programmatic campaigns on DV360, we sought out high-intent users actively seeking youth baseball tournaments and camps.
Targeting
Utilizing RainBarrel’s custom audiences, we geo-targeted baseball diamonds, sports parks and training facilities to ensure our messaging reached baseball families.
The content strategy addressed pricing concerns through compelling storytelling and value-driven messaging, communicating the premium, “once-in-a-lifetime” experiences Ripken Baseball offers.
Furthermore, we upped our game by implementing advanced tools such as DV360 and Campaign Manager 360 allowing for real-time performance tracking and adjustments, giving the client unparalleled precision and metrics.
While no new projects with LoKnow are currently planned, Ripken Baseball continues to collaborate with Dandelion, a LoKnow sister company, to refine their marketing strategy and audience targeting.
